The Ultimate Sales Letter by Dan Kennedy



The old “hard sell” method of getting people in a room for a sell-fest the whole time is a long-gone strategy…..Today, If you want to sell anything to anybody, you have to learn copywriting fast. Copywriting is the “new way” of selling. What does copywriting have to do with anything? It has everything to do with everything in Sales & Marketing… Amongst all the book I have read on this subject to date, “The Ultimate Sales Letter by Dan Kennedy” is still the best – this is only copywriting book you need to crush it big!


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The Ultimate Sales Letter by Dan Kennedy 

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