Different businesses have different business goals but they want to be successful with AdWords Advertising. Setting goals with your campaigns will help you to manage campaigns based on those goals, make smart changes to improve performance and increasing sales.
Types of goals and what to focus on:
- Increase traffic to website – Focus on: clicks, clickthrough rate, keyword performance, search terms
- Increase sales – Focus on: conversion data, destination URLs
- Rasise brand awareness – Focus on: impressions, customer engagement, reach and frequency
- Want to increase ROI – focus on conversion data
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