Matt Cutts shares 4 ways how Google Web Spam team evaluates whether a link is paid or not


Matt Cutts shares 4 ways how Google Web Spam team evaluates whether a link is paid or not


It’s definitely good to have this explanation from Matt Cutts. As I watched the video and listened to Matt, I completely agree that the vast majority of time, things are incredibly clear. People are paying money, outright, for links, based on PageRank of the site to get higher ranking of their website on the search results.

But even though Matt tried his best to explain the process that Google Spam team goes through, as you watch the video below you can see that its very hard to define issue of Paid vs Not. There are just a lot of gray areas open anyone’s interpretation.  What I am saying is, trying to make this issue black and white is near impossible.

A lot of what Cutts talked about was intent and money invested to get higher ranking, but I think that’s very hard to to prove. Take a look at the questions that Google Web Spam team goes through to determine if a link if paid or not. Honestly, just looking at these questions, you will need a lawyer to interpret and explain then in layman’s term.

  1. What is the value of the gift, product, or service?
  2. How close is the gift, product, or service to actual money?
  3. Is it an outright gift or a loan?
  4. Who is the intended audience?
  5. Is the intent of the gift to get links?
  6. Would the gift be a surprise to third party?

Sometimes, its definitely obvious that a link is paid link even if you don’t know SEO you can tell. My point is, I just like the clean version of SEO its safer in the long run.  This is what makes content marketing and seo so important to your business.  Just write good content that your audience wants to read. Be consistent about – this is exactly what we do at Best Ontario SEO Inc.

If you want to buy a link from fiverr com to rank faster, yes, you can do that but the odds are really stack against you in the run long. Google Algorithm is getting more intelligent daily.

If you are into SEO, then this is definitely a must watch video.


We can help you with safe SEO here


Alex Bangura

CEO & Founder

Best Ontario SEO Inc.

Toll FREE: 1-866-476-0890


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