Building Your Online Advertising Vocabulary


best ontario seo pay per click advertising terms


New to online marketing?

Before you start advertising with Google AdWords…it’s always a good idea to build your online vocabulary first.

Google AdWords is an automated auction. You write your ads and choose relevant keywords / search terms.  Then, a prospective customer searches and all the ads with keywords related to their search query are put into an auction, including yours.

Below are some online marketing terms for new advertisers. Any of these terms could impact your conversions or Marketing Return On Investment (ROI).

Get a FREE account audit / setup here:



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