Another major benefit of Online Marketing is Data Gathering & Tracking.
When you use direct marketing methods such as sending flyers, postcard, newspaper ads. Data tracking can be very difficult and painful. With online marketing you’ve access to valuable data 24 hours a day. This includes how much it costs you, how many people saw your ad, you can also learn about your customer’s shopping habits before they buy. Why is this important? With regular access to this kind of data, you can tweak your marketing for the better ROI.
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