What Is Digital Marketing All About ?
Digital marketing is the process of driving web traffic, generating leads and sales for a business using digital channels such as SEO (Search Engine Optimization), Responsive Web Design, Paid Ads - Google Ads, Facebook Ads etc., Video, Content Marketing, Email , Social Media, etc.
It’s a must for small businesses today to use digital marketing as more than 70-80% of people research about a company online before making their purchase decisions.
Yet, a huge number of small businesses don’t have websites. And a large number of companies that do have a website don’t show up even for their own brand names. The thing is that without the right digital marketing strategy and execution, even an effective small business mobile responsive website isn’t DISCOVERABLE by its target audience … resulting in a loss of leads, phone calls and sales.
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one of my favorite quote
Caged, Comfortable, or Charged - Which Life is Yours?
Caged, Comfortable, or Charged - Which Life is Yours?
Caged, Comfortable, or Charged - Which Life is Yours?
I believe there are three kinds of life and depending on where we're at on that spectrum of lives we're going to have a different quality of life if we're on this side of the spectrum we are often miserable and suffering and struggling and upset all the time and we're over here we are fully engaged and energized and enthusiastic and knowing where we are on the spectrum can completely change our lives because we can make a decision about what type of life we want to live you know the first type of life i believe a lot of people live is the cage life and the cage life is just that it feels like your cage like you're trapped you're trapped in you know your past or you're trapped in your current circumstances maybe you're trapped in other people's expectations maybe you're you're just trapped in your own personal limitations of of belief or behavior and you don't feel like you can break free you don't feel like you can have that emotional freedom or that time freedom or that financial freedom you truly feel trapped and you know everyone has been there sometimes in their life where they just don't feel like they can get out of something or they feel like they're really struggling but you know over a period of time the cage life has a look at as a feeling it has a sound you know if you take a big animal and you throw it into the zoo and put it behind bars that big animal will stock in frustration and fire and want to get out of there over here time though that animal student becomes resigned and it goes back towards the back of the cage and it sits there angry and frustrated looking out into the world and is that animal looks out into the world it often has that resignation of anger and frustration and you can tell when a person is there though because they often say something and they have this recurring pattern of communication that if you just listen you'll know that somebody's trapped in the cage life because when they're back there when they resigned when they're frustrated and they're looking at all those successful lucky people who are just born with all of that or just they all got they got lucky right when they look to the world they often . the world and anger and they say they don't understand and they have this fire and then that believes that other people can't understand them that they are trapped in something that nobody else could understand it the great tragedy of all that is is a very simple thing is that those very people who say they can't understand the or they don't know those people there their anger separates them from other people and now they're less likely to be the ones who ask for help and yet there are the ones who need the help and we can't forget that the reality of the person who's angry and resigned in life and saying nobody understands me they're really operating from a place and it's tough to say to people that really operate from a place that's very high in ego that they believe that they're so special in their circumstances so special that they believe that well no one else has ever had cancer no one else has ever had lost somebody no one else has ever gone bankrupt no one else could ever understand you but the reality is out of 7 billion people and thousands of years of history somebody's been through it before but their belief that nobody has been through it before makes them less likely to ask for help and the cage life over a period of time starts to feel miserable and usually only two things change your life either something new comes into your life and rattles your cage or or breaks your free maybe that rattling of your cages you know maybe you get lucky you win the lottery or a new person comes in your life and changes your life or a new circumstances a new opportunity comes in it forever alters the course of your life it breaks you free but for a lot of people that second thing that changes our lives is it's nothing new has to come into our lives something new has to come out of us we have to make a different decision about who we are going to be and what we're going to go after in life about how hard we're going to work about what we truly truly demand of ourselves every single day about how limited our lives will be by choice not by circumstances and at some point the people who've been living a cage I've ever . time of watching enough people go by who are succeeding if maturity lands on them it lands on with an impulse to say I've got to take control over the direction of my life I've got to break free from these bars because I've set them up at some point we've got come to realize i think in maturity that we set our own cages we build our own bars and that there was always a door over here that we could get out of but we never made the choice to and when we finally decide to change our life are more likely to go out that door but we always have to remember you know never forget that we knock on the door of opportunity that is work who answers the hook it's gonna take a lot of work to change your life to break free from the bars to get going again but I think that's a great opportunity and when people find the breakthrough that cage and they get out in the open and have more freedom in their life that kind of life has a quality to it feels incredibly different that that kind of life feels more free and that kind of life over a period of time is incredible because you have more freedom to direct yourself more freedom do things and what ends up is people end up with deeper skills they end up you know chasing their passions more often that often as they get on a roll they start becoming more successful as they become more successful the things they think that they wanted in their lives come into their lives you know it's that they got the two-car garage the white picket fence that the house the kids the friends the dinner parties you know enough to get by and maybe a little bit more and soon after period of time that excitement of that breaking free and and getting into that new kind of life that kind of life it feels more comfortable so we call it the comfortable life and in that comfortable life we do feel that way we feel a sense of satisfaction at a greater sense of confidence about who we are about what life is really about about where we're going in life we feel heightened degrees of competency knowledge skills abilities we feel like we kind of got our life under control things are things are things are good but over a period of time in the comfortable I something also rattles within and stirs within maybe not a frustration but maybe some what of a sense of restlessness and that restlessness is this feeling it and the sense that maybe there is something more and people who have a comfortable life they also have a communication pattern they also say something on a recurring basis that you can tell they're in a comfortable life because what ends up happening is monday someone says to you so how's everything going and even though you have all the reason in the world to say life is amazing you find yourself and hear yourself starting saying when people ask how your life is going to say well it's fine and the it's fine is the tell of the comfortable life it's the tale that there must be something more than must be another quality and other kind of life and that reveals to us that there is this other thing called the charged life and the charge life has a different quality and feel to it as well there's there's heightened levels of first and foremost energy there people are more passionate when they're living the charge life and because they are more passionate they feel more of the charge it's not a one-time spark it's not once in a while I feel good it's an enduring state of passion and happiness and satisfaction but it's an enduring state that is triggered not by comfort but rather by challenge that when we challenge ourselves to go just a little beyond our current competencies our knowledge skills and abilities and we're going to push yourself just a little bit further that's when we start to feel charged because so much of what we know by neuroscience of what actually charges our brains of what actually enlivens ups in our brains we can see by oxygenation and blood flow to specific parts of our brain to the hormonal releases we can measure the back of our brain from whether it's dopamine vasopressin and oxytocin serotonin these things often happen because we're highly engaged with something that's challenging us just a little beyond our current level like Mihaly Csikszentmihalyi often talks about in psychology as this concept of flow of of doing something where we are so engaged with it and you're so engaged because it's just a little bit harder than usual so you're not quite comfortable you just a little bit out of comfort zone not totally out of comfort zone and completely overwhelmed but appropriately challenged to stretch yourself and the qualities that the charge life basically have her there's a heightened than sustainable energy and engagement but also enthusiasm them and that's the magic you know if you want to have a fully charged life you have to start looking forward to things again never get excited about tomorrow again you have to see your life developing again you have to set your stealth as yourself on the path we are step-by-step progressing every single day so you know tomorrow's gonna be better than it was today that you know tomorrow you can become more of who you know you can become that you know tomorrow by your simple choices by your simple sets of disciplines and habits that you're going to involve into your highest self and that is the path of the charge life this constant engagement with the best within us of pushing ourselves but with that purpose and that progress of hoping to become our highest selves and when you live in that place and you sense that every single day that's the magic that's what life should feel like that's what I think we all deserve and maybe you ought to start aiming and challenge ourselves just a little bit more to get it yeah yeah